Ubu-Tangaza: customer-led growth for Kenyan businesses

By Mwihoti in Technology & Innovation 1

: Your best customers already tell people about you. Ubu-Tangaza lets you thank them for it. You set a target, like 10 new clients. Your customers bring people in, you check each one, and when you hit the target you choose the reward: cash, a t-shirt or a treat from your shop. Every new customer is recorded on Avalanche, so you only pay for results you've approved.

Submission

Small businesses in Kenya spend money on ads, but their best marketing is already walking through the door. Happy customers tell their friends. Nobody tracks it, and nobody says thank you. I built Ubu-Tangaza to change that. A business sets a target, its customers become Ambassadors and bring in new people, and the business checks each one before anyone is rewarded. When the target is hit, the business decides what to give back.

Blockchain Centre Nairobi is our first partner, and the first campaign is free. I

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